odin-textil

Access Log for
"odin-textil.pt"

Log file statistics provided by FastStats Analyzer 3 on June 01, 2007 at 03:15 AM  

Filters
The following filters were applied to your log file data:
    Include hits from the previous month
 

General Statistics

The General Statistics Report gives you a quick overview of your web site traffic. Of particular interest are the "Hits", "Total Visiting Users", and "Hits on Pages" fields.

Item	Value
Hits	998
Total Data Transferred	0.00 bytes
Total Visiting Users	209
Time Period	May 01, 2007, 01:37:09 AM to May 31, 2007, 07:20:10 PM
Average Hits per User	4.78
Average Users per Day	6.74
Average Data Transferred per Day	0.00 bytes
Hits cached by Client	260 (26.05%)
Report generated on	June 01, 2007 at 03:15:01 AM
Incomplete downloads/file requests	5 (0.50%)
Log spans a period of	31 days
Total failed requests	156 (15.63%)
Unique IP Addresses	96
Average Data Transferred per User	0.00 bytes
Average Hits per Day	32.19
Average Data Transferred per Hit	0.00 bytes
Each user has visited approximately	2.18 times
Hits on Pages	186
Hits on Files	0
Hits for Graphics	656
Hits on Resources	0
Total time spent by all users on this web site	46 minutes, 55 seconds
Average time spent by a single user of the web site	01 minute, 48 seconds

 

Geographical Location

This report displays information about the countries visitors to your site are located in. The geographical information is derived from the suffix of the visitor's domain name; the .com and .us suffixes are interpreted to mean that the visitor is coming from the United States, the .uk suffix from the United Kingdom, .de from Germany, etc.

Please note that this geographical information is not entirely accurate. Users from an international service provider like America Online will appear to come from the United States (because they are from aol.com), even though the user may actually reside outside of the United States.

Tip: if your web site is accessed by large numbers of international users, you may want to consider translating it into another language.

Domain Name	Hits	Percentage
Portugal (.pt)	210	52.90%
Commercial (.com)	90	22.67%
Network (.net)	88	22.17%
Seychelles (.sc)	9	2.27%

 

Visiting Domain Names

The Visiting Domain Name Report displays the domains that most frequently accessed your web site. Domains are servers on the Internet such as AOL or a local Internet Service Provider and are uniquely identified by a number called an IP address, such as 208.219.77.29. Those numbers are translated for people into names, by the Internet Domain Name System (DNS). If your web server does not manually resolve IP addresses to names, then only IP numbers will be displayed. Mach5 Analyzer can be configured to resolve IP numbers to names, using the Reverse DNS Lookup Tool.

Domain Name	Hits	Users	Bandwidth
dsl.telepac.pt	89	4	0.00 bytes
crawl.yahoo.net	88	43	0.00 bytes
cpe.netcabo.pt	76	3	0.00 bytes
83.132.109.189	41	1	0.00 bytes
81.193.176.52	40	2	0.00 bytes
search.live.com	39	20	0.00 bytes
83.240.141.134	38	1	0.00 bytes
85.138.196.244	35	1	0.00 bytes
213.58.54.92	34	2	0.00 bytes
82.155.105.26	33	1	0.00 bytes
85.224.18.61	32	1	0.00 bytes
88.214.139.12	28	1	0.00 bytes
62.48.235.44	26	1	0.00 bytes
82.154.212.178	25	1	0.00 bytes
80.172.64.184	24	1	0.00 bytes
194.65.92.57	23	1	0.00 bytes
213.58.119.175	22	1	0.00 bytes
88.214.140.119	19	1	0.00 bytes
82.154.219.168	18	1	0.00 bytes
net.novis.pt	18	2	0.00 bytes
inktomisearch.com	18	10	0.00 bytes
85.138.228.200	17	2	0.00 bytes
85.240.133.78	13	1	0.00 bytes
addr.refertelecom.pt	13	2	0.00 bytes
0000023525.acesso.oni.pt	11	1	0.00 bytes
81.193.177.253	11	1	0.00 bytes
85.240.48.216	10	1	0.00 bytes
googlebot.com	10	5	0.00 bytes
213.13.232.122	10	1	0.00 bytes
89.26.134.212	10	1	0.00 bytes

 

Recent Accesses

The Recent Access Report displays the last 30 domains that most recently accessed your web site. If your web server does not manually resolve IP addresses to names, or you have not configured Mach5 Analyzer to resolve IP addresses, only IP numbers will be displayed.

Domain Name	Hits	Users	Time of Last Access
89.26.134.212	10	1	May, 16 2007 11:59:34 AM
0000023525.acesso.oni.pt	11	1	May, 18 2007 05:38:16 AM
addr.refertelecom.pt	13	2	May, 18 2007 09:54:25 AM
74.6.69.110	1	1	May, 18 2007 03:41:24 PM
82.154.219.168	18	1	May, 18 2007 04:32:23 PM
66.249.70.197	2	1	May, 19 2007 06:07:01 AM
82.165.148.17	1	1	May, 19 2007 10:18:23 PM
pingdom.com	2	1	May, 20 2007 06:55:28 PM
194.65.92.57	23	1	May, 21 2007 10:10:52 AM
64.246.165.235	6	1	May, 22 2007 12:03:44 PM
216.145.16.236	3	1	May, 22 2007 12:03:46 PM
213.13.232.122	10	1	May, 22 2007 02:27:13 PM
81.193.183.39	9	1	May, 22 2007 10:51:43 PM
net.novis.pt	18	2	May, 29 2007 11:22:32 AM
213.58.119.175	22	1	May, 23 2007 11:06:44 AM
0000013204.acesso.oni.pt	3	1	May, 23 2007 11:08:06 AM
88.214.140.119	19	1	May, 24 2007 09:09:11 AM
82.154.216.197	9	1	May, 24 2007 09:58:57 AM
74.6.87.122	2	2	May, 25 2007 12:39:49 PM
85.138.228.200	17	2	May, 28 2007 03:13:54 PM
209.167.50.27	5	1	May, 26 2007 08:10:43 PM
83.132.109.189	41	1	May, 27 2007 12:38:09 PM
85.240.48.216	10	1	May, 28 2007 04:11:28 PM
demarc.cogentco.com	5	1	May, 29 2007 12:46:41 AM
74.6.85.199	1	1	May, 29 2007 06:33:44 AM
81.193.177.253	11	1	May, 29 2007 02:54:14 PM
80.172.64.184	24	1	May, 30 2007 06:24:27 PM
85.138.196.244	35	1	May, 30 2007 09:00:18 PM
71.231.2.182	1	1	May, 31 2007 10:50:21 AM
65.214.45.101	2	1	May, 31 2007 07:20:10 PM

 

Web Browsers

The Browser Report tells you what web browsers visitors are using when they access your web site.

Tip: use this report to determine whether the browsers visiting your web site support a specific web technology. For example, if most of your users use Netscape 4 or 6, or Internet Explorer 5, then it's safe to use an advanced feature like cascading style sheets.

Browser	Hits	Percentage
IE 3.x	0	0.00%
IE 4.x	0	0.00%
Navigator 2.x	0	0.00%
Navigator 3.x	0	0.00%
Navigator 4.x	267	26.75%
NCSA Mosaic	0	0.00%
Lynx	0	0.00%
Other	0	0.00%
IE 2.x	0	0.00%
IE 5.x	2	0.20%
IE 6.x	504	50.50%
Navigator 5.x	0	0.00%
Navigator 6.x	0	0.00%
Opera	0	0.00%
Netscape 7.x	225	22.55%

 

Visiting Operating Systems

The Visiting Operating Systems Report tells you what Operating System your visitors are using.

Tip: use this report to determine if a web technology is appropriate. If 99% of your visitors use Windows, then you can focus on designing your site for Windows users, with Windows technology such as Active-X controls. But if a significant percentage of your visitors do not use Windows, it would be wise to use a platform independent language like Java.

Operating System	Hits	Percentage
Windows 3.1	0	0.00%
Windows 95	0	0.00%
Windows 98	19	1.90%
Windows NT	22	2.20%
Windows 2000	13	1.30%
Windows CE	0	0.00%
Macintosh	21	2.10%
OS/2	0	0.00%
Other	195	19.54%
Linux	10	1.00%
WebTV	0	0.00%
OSF1	0	0.00%
IRIX	0	0.00%
SunOS	0	0.00%
HP-UX	0	0.00%
Windows ME	0	0.00%
Windows XP	718	71.94%

 

Most Requested Pages

This report shows the most requested pages on your web site. Pages are defined as files that end in one of the following extensions: .htm, .html, .asp, .cfm, .shtml, .cgi, or .php.

Page Name	Hits	Bandwidth
/Default.htm	89	0.00 bytes
/default.htm	40	0.00 bytes
/contactos/contactos.htm	29	0.00 bytes
/quemsomos/quemsomos.htm	26	0.00 bytes
/contactos/index.html	1	0.00 bytes
/quemsomos/index.html	1	0.00 bytes

 

Most Requested Files

This report shows the most requested files on your web site. 'Files' are defined as accesses that are not Graphics or Pages, such as an application with the extension .exe.

Tip: "Incomplete Requests" are requests that were canceled in the middle of a transfer (i.e. the user got tired of waiting for the file to download and clicked the "Stop" button in their browser). If you have a large number of incomplete requests for a file, it's a good idea to try to reduce the size of that file or check your web server's performance.

This report does not contain any information.  

Most Requested Images

This report details the most requested graphics on your web site. Graphics are defined as files that end in one of the following extensions: .gif, .jpg, .jpeg, or .png.

Tip: if you have a large number of incomplete requests for an image, it's a good idea to try to reduce the size of that graphic or check your web server's performance.

Image File Name	Hits	Incomplete Requests	Bandwidth
/home_m2_over.gif	49	0	0.00 bytes
/home_foto.jpg	48	1	0.00 bytes
/home_m3.gif	47	0	0.00 bytes
/home_logo.gif	46	0	0.00 bytes
/home_m2.gif	45	0	0.00 bytes
/home_m1.gif	45	0	0.00 bytes
/home_m3_over.gif	45	0	0.00 bytes
/home_m1_over.gif	42	0	0.00 bytes
/imagens/menu_topo.gif	22	0	0.00 bytes
/imagens/separador.gif	22	0	0.00 bytes
/imagens/menu_contactos.gif	21	0	0.00 bytes
/imagens/menu_catalogo.gif	21	0	0.00 bytes
/imagens/menu_quemsomos.gif	21	0	0.00 bytes
/imagens/menu_catalogo_on.gif	21	0	0.00 bytes
/imagens/menu_home_on.gif	20	0	0.00 bytes
/imagens/menu_home.gif	20	0	0.00 bytes
/imagens/logo_icm.gif	19	0	0.00 bytes
/quemsomos/foto_fabrica.jpg	16	0	0.00 bytes
/imagens/menu_quemsomos_on.gif	15	0	0.00 bytes
/contactos/logotac.gif	14	0	0.00 bytes
/imagens/menu_titulo_contactos.gif	14	0	0.00 bytes
/contactos/logotw.gif	14	0	0.00 bytes
/quemsomos/9001.jpg	11	0	0.00 bytes
/imagens/menu_titulo_quemsomos.gif	11	0	0.00 bytes
/imagens/menu_contactos_on.gif	7	0	0.00 bytes

 

Most Requested Directories

This report shows the most requested directories on your web site, which is useful for a broader look at the popularity of different areas on your web site.

Directory name	Hits	Bandwidth
/	496	0.00 bytes
/imagens/	234	0.00 bytes
/contactos/	58	0.00 bytes
/quemsomos/	54	0.00 bytes

 

Hits per Day

This report details the number of hits per day in the time period spanned by your log files. This information can be useful for your web server administrator. Please note that "hits" refer to all accesses on your site -- graphics, applications, html files etc.

Date/Time	Hits	Percentage
May 01	6	0.60%
May 02	49	4.91%
May 03	158	15.83%
May 04	92	9.22%
May 05	5	0.50%
May 06	13	1.30%
May 07	4	0.40%
May 08	28	2.81%
May 09	34	3.41%
May 10	14	1.40%
May 11	6	0.60%
May 12	13	1.30%
May 13	10	1.00%
May 14	8	0.80%
May 15	73	7.31%
May 16	49	4.91%
May 17	2	0.20%
May 18	48	4.81%
May 19	5	0.50%
May 20	10	1.00%
May 21	27	2.71%
May 22	34	3.41%
May 23	42	4.21%
May 24	32	3.21%
May 25	18	1.80%
May 26	17	1.70%
May 27	78	7.82%
May 28	23	2.30%
May 29	34	3.41%
May 30	61	6.11%
May 31	5	0.50%

 

Bandwidth per Day

This report shows the number of bytes transferred per day in the time period spanned by your log file.

Date/Time	Bandwidth	Percentage
May 01	0	0%
May 02	0	0%
May 03	0	0%
May 04	0	0%
May 05	0	0%
May 06	0	0%
May 07	0	0%
May 08	0	0%
May 09	0	0%
May 10	0	0%
May 11	0	0%
May 12	0	0%
May 13	0	0%
May 14	0	0%
May 15	0	0%
May 16	0	0%
May 17	0	0%
May 18	0	0%
May 19	0	0%
May 20	0	0%
May 21	0	0%
May 22	0	0%
May 23	0	0%
May 24	0	0%
May 25	0	0%
May 26	0	0%
May 27	0	0%
May 28	0	0%
May 29	0	0%
May 30	0	0%
May 31	0	0%

 

Page views per Day

This report shows the number of page views per day in the time period spanned by your log file. By default, "Page Views" refer to requests for HTML pages, while "hits" refer to any request for any type of file from the server. The number of page views is a better measure of web site traffic then hits because the page view number is unaffected by the number of images on each page.

See also: "Most Requested Files" report.

Date/Time	Page views	Percentage
May 01	3	1.61%
May 02	10	5.38%
May 03	15	8.06%
May 04	12	6.45%
May 05	3	1.61%
May 06	1	0.54%
May 07	2	1.08%
May 08	10	5.38%
May 09	4	2.15%
May 10	4	2.15%
May 11	5	2.69%
May 12	5	2.69%
May 13	8	4.30%
May 14	4	2.15%
May 15	7	3.76%
May 16	6	3.23%
May 17	1	0.54%
May 18	7	3.76%
May 19	3	1.61%
May 20	5	2.69%
May 21	4	2.15%
May 22	6	3.23%
May 23	6	3.23%
May 24	5	2.69%
May 25	6	3.23%
May 26	11	5.91%
May 27	10	5.38%
May 28	4	2.15%
May 29	10	5.38%
May 30	6	3.23%

 

Visitors per Day

This report displays the number of visitors per day in the time period spanned by your log file. A "visitor" is defined by a formula that attempts to measure the number of people who visit your web site. "Hits" and "Page Views" only measure the number of requests for pages or files; the "visitor" metric attempts to figure out which hits and which page views are associated with a specific user. "Visitors" are also called "sessions" or "users".

It must be stressed that, due to a great deal of technical considerations, this number should be taken with a grain of salt. It is certainly proportional to the number of actual people who visited your web site, but it's not a 100% accurate measure.

See also: "Total Visitor Stay Length" and "Average Visitor Stay Length".

Date/Time	Visitors per Day	Percentage
May 01	6	2.87%
May 02	7	3.35%
May 03	9	4.31%
May 04	15	7.18%
May 05	4	1.91%
May 06	1	0.48%
May 07	2	0.96%
May 08	16	7.66%
May 09	3	1.44%
May 10	6	2.87%
May 11	2	0.96%
May 12	10	4.78%
May 13	6	2.87%
May 14	6	2.87%
May 15	4	1.91%
May 16	7	3.35%
May 17	2	0.96%
May 18	10	4.78%
May 19	4	1.91%
May 20	9	4.31%
May 21	4	1.91%
May 22	9	4.31%
May 23	9	4.31%
May 24	6	2.87%
May 25	9	4.31%
May 26	10	4.78%
May 27	8	3.83%
May 28	5	2.39%
May 29	12	5.74%
May 30	4	1.91%

 

Most Popular Hour of Day

This report will tell you when traffic on our site is the heaviest. Tip: use this report to schedule web site maintenance. See also: "Most Popular Day of Week".

Hour	Hits	Percentage
12 AM	14	1.40%
1	38	3.81%
2	9	0.90%
3	13	1.30%
4	15	1.50%
5	16	1.60%
6 AM	14	1.40%
7	69	6.91%
8	46	4.61%
9	47	4.71%
10	87	8.72%
11	91	9.12%
12 PM	104	10.42%
1	81	8.12%
2	119	11.92%
3	47	4.71%
4	61	6.11%
5	4	0.40%
6 PM	36	3.61%
7	18	1.80%
8	31	3.11%
9	19	1.90%
10	16	1.60%
11	3	0.30%

 

Most Popular Day of Week

Tip: use this report, along with the "Most Popular Hour of Day" report, to schedule maintenance on your site. You can also pay attention to the number of weekend accesses -- do people browse your web site during work, or during their leisure time?

Day of Week	Hits	Percentage
Sunday	111	11.12%
Monday	62	6.21%
Tuesday	175	17.54%
Wednesday	235	23.55%
Thursday	211	21.14%
Friday	164	16.43%
Saturday	40	4.01%

 

Query Strings

This report displays information about the query strings used to access your web site. Query strings are data after a "?" question mark in the URL. For example, in the URL "/index.html?query=variable," query is the "query string" and "variable" is the value of the query string.

Query strings are typically used in dynamically generated sites. This report is most useful in conjunction with a filter that restricts on page name.

This report does not contain any information.  

Total Visitor Stay Length

This report shows the total time spent at your web site by all of your visitors. Use this report to gauge your visitor's interest in your web site, and actively work to increase the amount of time people spend at your web site.

See also: "Visitors per Day" and "Average Visitor Stay Length".

Date/Time	Total Visitor Stay Length	Percentage
May 01	0	0.00%
May 02	25	0.89%
May 03	382	13.57%
May 04	20	0.71%
May 05	0	0.00%
May 06	0	0.00%
May 07	0	0.00%
May 08	0	0.00%
May 09	22	0.78%
May 10	0	0.00%
May 11	12	0.43%
May 12	0	0.00%
May 13	87	3.09%
May 14	0	0.00%
May 15	101	3.59%
May 16	8	0.28%
May 17	0	0.00%
May 18	1387	49.27%
May 19	0	0.00%
May 20	0	0.00%
May 21	4	0.14%
May 22	0	0.00%
May 23	7	0.25%
May 24	590	20.96%
May 25	0	0.00%
May 26	46	1.63%
May 27	18	0.64%
May 28	0	0.00%
May 29	3	0.11%
May 30	103	3.66%

 

Average Visitor Stay Length

This report shows the average amount of time spent at your web site by all of your visitors. Visitors who access only one page from your web site are excluded from this report.

See also: "Total Visitor Stay Length" and "Visitors per Day".

Date/Time	Average Visitor Stay Length	Percentage
May 01	0	0.00%
May 02	12	0.51%
May 03	63	2.67%
May 04	10	0.42%
May 05	0	0.00%
May 06	0	0.00%
May 07	0	0.00%
May 08	0	0.00%
May 09	22	0.93%
May 10	0	0.00%
May 11	12	0.51%
May 12	0	0.00%
May 13	87	3.68%
May 14	0	0.00%
May 15	50	2.12%
May 16	8	0.34%
May 17	0	0.00%
May 18	1387	58.75%
May 19	0	0.00%
May 20	0	0.00%
May 21	4	0.17%
May 22	0	0.00%
May 23	7	0.30%
May 24	590	24.99%
May 25	0	0.00%
May 26	46	1.95%
May 27	9	0.38%
May 28	0	0.00%
May 29	3	0.13%
May 30	51	2.16%

 

Average Page Views per Session

This report shows you the number of page views per session. The more page views in a single session, the more interested that particular user was in your web site. If viewers are confused and not able to find what they're looking for, then they'll only view a few pages before they become frustrated and leave. Use this report in conjunction with the "Site Exit Pages" report; when the average number of pages views on your site drops, examine the "Site Exit Pages" report and see which pages are causing your site to lose visitors.

Signs of an interesting site: An interesting site will have lots of page views and users will be spending lots time on these pages. Use this report and the "Average Visitor Stay Length" report to measure this information.

Signs of a confusing site:
If users are browsing quickly through lots of pages on your site, they are likely looking for something specific, but are lost.

Date	Average Page Views per Session	Percentage
May 01	0	0.00%
May 02	1	0.48%
May 03	1	0.48%
May 04	0	0.00%
May 05	0	0.00%
May 06	1	0.48%
May 07	1	0.48%
May 08	0	0.00%
May 09	1	0.48%
May 10	0	0.00%
May 11	2	0.96%
May 12	0	0.00%
May 13	1	0.48%
May 14	0	0.00%
May 15	1	0.48%
May 16	0	0.00%
May 17	0	0.00%
May 18	0	0.00%
May 19	0	0.00%
May 20	0	0.00%
May 21	1	0.48%
May 22	0	0.00%
May 23	0	0.00%
May 24	0	0.00%
May 25	0	0.00%
May 26	1	0.48%
May 27	1	0.48%
May 28	0	0.00%
May 29	0	0.00%
May 30	1	0.48%

 

Site Entry Pages

The Site Entry Pages Report details where visitors most frequently enter your web site. These pages are the most frequently linked to pages on your web site. Your site entry pages are visitors' first impression of your web site. Site entry pages should be a) relatively small and quick to load, b) flashy, so they grab a user's attention, and c) informative -- make sure visitors can find what they're looking for quickly and easily from the site entry page.

Entry Page	Occurrences
/Default.htm	83
/default.htm	33
/contactos/contactos.htm	12
/quemsomos/quemsomos.htm	9
/quemsomos/index.html	1
/contactos/index.html	1

 

Site Exit Pages

A "site exit page" is the last web page on your site a user visited. While some web sites do have logical end points, it is often the case that site exit pages are weak pages that could use improvement to increase visitor retention. It is advisable that you spend time and try to make common site exit pages more interesting.

Remember that a site exit page is the last web page on your web site that users visit. A page that links to a 3rd party web site will appear to be a site exit page, even though you may have intended for users to go to that 3rd party web site.

Exit Pages	Occurrences
/contactos/contactos.htm	10
/quemsomos/quemsomos.htm	8
/default.htm	6
/Default.htm	5

 

Single Access Pages

Promotional pages should spark interest. Unless the page is more or less self contained, you may want your vistors to browse other parts of your site. For visitors that did go to other places, where did they go? You can use the HyperLink Treeview to determine where. You can see which pages need more work to direct traffic where you would like it to go, and with the single access page report, you can then tune these pages to increase their effectiveness as you see fit.

Single Access Pages	Occurrences
/Default.htm	58
/default.htm	33
/contactos/contactos.htm	11
/quemsomos/quemsomos.htm	9
/contactos/index.html	1
/quemsomos/index.html	1

 

Avg. Stay Length per Referring Domain

This report shows you which domains sent you interested visitors. An "interested visitor" will spend a lot of time on your web site, while an uninterested visitor will spend a short amount of time. A referring domain is a web site that the user visited just before their clicked on your web site; these sites can be advertising partners or simply web pages with links to your site. Domains that send interested visitors your way are more valuable partners than domains that send uninterested visitors; there is little value in users spending a short amount of time on your web site. To see the reports broken down by the specific web page on the referring domain, see the "Avg. Stay Length per Referrer" report.

This report does not contain any information.  

Avg. Stay Length per Referrer

This report shows you which web pages sent you interested visitors. An "interested visitor" will spend a lot of time on your web site, while an uninterested visitor will spend a short amount of time. A referring web page is a web page that a user visited just before their clicked on your web site; these web pages can be advertising partners or simply web pages with links to your site. Web pages that send interested visitors your way are more valuable partners than web pages that send uninterested visitors; there is little value in users spending a short amount of time on your web site.

This report is similar to the "Avg. Stay Length per Referring Domain" report, only it breaks down the statistics by individual pages instead of by entire referral site. Like the "Avg. Stay Length per Referring Domain" report, this report is useful for determining the efficacy of advertisements and partnerships.

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Avg. Stay Length per Search Engine

The number of interested visitors a search engine sends to your web site is more important than the sheer number of visitors a search engine sends to you -- especially if those users were delivered via a pay-per-click program (and not just a straight web search). Interested visitors -- visitors who spend a lot of time on your web site -- are more valuable than uninterested visitors. The most valuable search engine campaigns are the ones that send you large numbers of users who spend lots of time at your web site.

Used in conjunction with the "Avg. Stay Length per Search Phrase" report, you can see which keywords are the most effective in bringing useful visitors to your site. Keywords that bring visitors that stay the longest are likely worth more money than keywords that don't bring interested users.

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Avg. Stay Length per Search Phrase

Good keywords bring interested visitors that spend time on your site. One way to figure out how much to spend on search keywords at a search engine site is to compute the number of sales per visitor, determine the profit per sale, and then figure out the profit per visitor. Pay-per-click keyword purchase arramgements can help you control costs and pay only for the visitors that come to your site.

However, some keywords are worth more (and cost more) than others. You may find that you wish to pay more for the keywords that bring the most interested visitors to your site.

Use this report in conjunction with the "Average Stay per Search Engine" report to determine where your efforts are most greatly rewarded.

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Avg. Stay Length per Entry Page

A "site entry page" is the first page that a user sees when she visits your web site. This page is crucial; it must grab her attention and make her want to visit other pages on the web site. You can determine the efficacy of individual site entry pages by examining this report and seeing how long users stayed on your web site depending on the entry page.

Measuring Marketing Campaign Effectiveness
By providing a different entry page for each marketing campaign, you can see which campaigns bring the most interested visitors.

Is a content change to an entry page helping or hurting?
Using a date filter, look at the average visitor stay length before the change and after. Did it increase or decrease?

Originating Entry Page	Avg. Time per Session	Avg. Page Views per Session	Sessions	Pct. of Total Page Views	Pct. of Total Sessions
/Default.htm	01 minute, 51 seconds	5	83	68.82%	39.71%
/contactos/contactos.htm	20 seconds	14	12	7.53%	5.74%
/quemsomos/index.html	(single page access)	0	1	0.54%	0.48%
/contactos/index.html	(single page access)	0	1	0.54%	0.48%
/default.htm	(single file access)	0	33	17.74%	15.79%
/quemsomos/quemsomos.htm	(single file access)	0	9	4.84%	4.31%

 

Page Views Histogram

Is your site being browsed for long periods of time, or are most of your visitors only looking at a couple of pages? For parts of your site that focus on advertising, promotion, and information content, you want your visitors to look around. If they look through lots of pages, that's a sign that they're interested in your site content. And if you are selling something, it's a sign that they are thinking about making a purchase.

Conversely, having too many page views can also be a sign of site inefficiency. If visitors are looking for something specific (i.e. they are at the technical support section of your web site) and have to click through lots of pages to find what they are looking for, they may get annoyed, but persist because of need. You want your site to be efficient for people who are looking for specific things.

See also the "Session Length Histogram."

Page views	Sessions	Average Session Length
0-1 page views	183	0 seconds
2-3	19	02 minutes, 01 second
4-5	7	01 minute, 13 seconds
6-7	0	0 seconds
8-9	0	0 seconds
10-11 page views	0	0 seconds
12-13	0	0 seconds
14-15	0	0 seconds
16-17	0	0 seconds
18-19	0	0 seconds
>= 20 page views	0	0 seconds

 

Session Length Histogram

The Session Length Historgram can give you a feel for the distribution of visitors by the time they spend on your site. It's likely that users will either come for a quick glance or will stay awhile, but which they do matters, depending on where they are in your site.

In the support areas of your site, you want users to find what they need fast (use Analyzer's filtering capabilties to analyze only your support sections).

In the purchase, promotion, and informational areas of your site, you want them to spend some time and show some interest (use Analyzer's filtering capabilties to analyze only your support sections).

Use the site filtering mechanism to drill down on your site to look at specific parts of it, and use the Session Length Histogram to determine if that part of your site needs work.

Session Length	Sessions	Average Page Views per Session
0-1 mins	203	0
1-2	3	3
2-3	0	0
3-4	0	0
4-5	0	0
5-6 mins	1	4
6-7	0	0
7-8	0	0
8-9	0	0
9-10	1	2
10-11 mins	0	0
11-12	0	0
12-13	0	0
13-14	0	0
14-15	0	0
15-16	0	0
16-17	0	0
17-18	0	0
18-19	0	0
19-20	0	0
>=20	1	2

 

Missing Files (404 errors)

404 errors occur when the file requested by a user was not found. This report displays a record of any 404 errors encountered by visitors in the log file's time span. 404 errors are generally caused by bad links on either your web site or a web site that links to your site. You should eliminate as many 404 errors as possible.

See also: "404 Error Referrers"

Requested URL	Occurrences
/emconstrucao.asp	155
/default.aspx	1

 

Miscellaneous Errors

This report details all error messages except "404 file not found" errors, which have their own report. Pay attention to errors between 400-499, and 500-599 -- they indicate serious malfunctions of your web site. Most "errors" between 300-399 are informational messages returned by the web server.

Requested URL	Error Code	Occurrences	Explanation
/Default.htm	206	4	Only partial content delivered (requested file not completely downloaded)
/quemsomos/	403	1	Forbidden
/contactos/	403	1	Forbidden
/home_m2_over.gif	500	1	Internal server error
/home_foto.jpg	206	1	Only partial content delivered (requested file not completely downloaded)

 

Log file statistics provided by FastStats Analyzer 3  

About FastStats Analyzer
Marketing and administering a web site can be a big job without the right tool. Mach5 Analyzer, a powerful, easy-to-use log file analysis tool, gives you the "who, what, where, and how" of your web site's traffic. users of Mach5 Analyzer receive free lifetime technical support.

At Mach5 Enterprises, LLC., we pride ourselves on providing excellent customer service and support. If you have any questions about Mach5 Analyzer, please visit our support web site or e-mail analyzer@mach5.com.